![Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who](https://pbs.twimg.com/media/DgskHlbVQAAG3B1.jpg)
Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who
![The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com](https://bloximages.newyork1.vip.townnews.com/santafenewmexican.com/content/tncms/assets/v3/editorial/3/7f/37f54af9-963c-502f-baa0-b767330f2084/594eef365aa76.image.jpg?resize=800%2C500)
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
![The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com](https://bloximages.newyork1.vip.townnews.com/santafenewmexican.com/content/tncms/assets/v3/editorial/a/f1/af1a31fa-728f-5ea4-90d4-a8334b154fa4/594eef363e903.image.jpg?resize=330%2C500)
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
![In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS](https://preview.redd.it/nnz8ux4vu9z21.jpg?auto=webp&s=d8ecbabb4aadd0004f289bf54004408a934e5ab1)
In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
![TodayInSports on X: "Today in 1992, Dan O'Brien fails on pole vault & is eliminated from the decathlon (fails to make Olympic team) - thus ruining the Reebok “Dan & Dave” Campaign TodayInSports on X: "Today in 1992, Dan O'Brien fails on pole vault & is eliminated from the decathlon (fails to make Olympic team) - thus ruining the Reebok “Dan & Dave” Campaign](https://pbs.twimg.com/media/DgskHlYU0AI9Kn6.jpg)
TodayInSports on X: "Today in 1992, Dan O'Brien fails on pole vault & is eliminated from the decathlon (fails to make Olympic team) - thus ruining the Reebok “Dan & Dave” Campaign
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
![Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who Darren Rovell on X: "Best part of “Dan & Dave,” the $25M campaign that went bust on this day 26 years ago? Winner of Olympic decathlon that year was Robert Zmelik, who](https://pbs.twimg.com/media/DgskHlZVAAAS5aL.jpg)